Maxxium gives Brugal travel retail push
13 April, 2010
Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
